Branding + Website: The Fairy Godmothers

New logo for The Fairy Godmothers

After losing her husband near the holidays a few years ago, Nikki Maucere created The Fairy Godmothers to ensure widowed parents felt seen and loved during the holidays by matching “Fairygodmother” donors with “Cinderella/Cinderfella” parents. Her movement received major press during 2021 and grew to support hundreds of parents that didn’t have to buy presents for themselves to give their children some normalcy.

It’s a beautiful mission that moved me when I read Nikki’s 2021 Washington Post story. I got in touch to see how I could help and wound up making a logo and website for the group. They’re preparing for another bustling holiday season and hope to expand their reach in 2022.