Great Initial Response to Kathie Lee Gifford Book

This week on the Today Show, hostess Kathie Lee Gifford shared a preview of her new book, Good Gifts: One Year in the Heart of a Home, and received a terrific response to pre-orders -- one day later we've already place a second order to print thousands of additional books!

The project is Kathie Lee's contribution to NBC's Shine A Light campaign and she will donate 100% of the proceeds of the self-published coffee-table book to The Salvation Army. The organization is taking pre-orders for the book at www.goodgiftsbook.org.

I worked with Kathie Lee and her production manager Christine Gardner to design the book, which is due back from printer in late November 2014.

Click to watch the segment